Why tell stories?
Your sales message told by your customers.
Potential customers want to know that you have solutions to their business challenges. What better way to illustrate that than by merging the power of story-telling with marketing techniques?
"Storytelling puts your listener, your prospect, your client, into a receptive state where they more easily accept what you're saying. Stories bypass resistance. Stories touch people's hearts. You can use stories to tap into the emotions of your clients".
Kenrick Cleveland, Persuasion Through Storytelling:
Gaining Affluent Client's Trust
Well-written customer success stories allow your prospects to learn not only about you, but how your existing customers use your products and services. When I write a customer success story for you, your prospects will experience the real-world benefits of your products and services. This effectively positions you as a practical and viable solution provider for your prospective client's own business challenges.
"There are two things everyone in business does on a daily basis. We sell things - our products, our skills, our vision and ideas - and we all tell stories. We sell things because that is how we, as capitalists, organize our creative energy, and we tell stories because, as human beings, that is how we organize our thinking. It is natural that the business world would seek to combine these two activities to maximize profits".
Robert Dickman, coauthor of Elements of Persuasion